5 Reasons why you should hire a specialist Pinterest marketing agency

(Rather than a generic marketing agency)

Pinterest is an incredible platform that offers a truly unique opportunity for marketing yourself and your brand to millions of people. It’s not the easiest of platforms to master, however, so hiring a marketing agency to help you put the right foot forward is a great idea.

They will help design and run your campaign, help drive traffic to your pins and then to your website, and ideally increase sales. Working with a marketing agency early is a great way to make sure you get the best possible start for your business.

What I want to make sure you do, though, is hire the right agency! For Pinterest in particular, it is so important to find a specialist Pinterest marketing agency.

To convince you of this, I have compiled my top 5 reasons for why you should hire a specialist, not a generic, marketing agency for all your Pinterest marketing.

Let’s dive in…

1. They specialize in Pinterest

The first, and most obvious answer, is because they specialize in Pinterest marketing. General marketing agencies create campaigns that are designed to be used across multiple social media and multimedia platforms.

While this is good, what they tend to do is categorize Pinterest as a social media platform and advertise on there as they would on any other social media. This is where they go wrong! Marketing yourself or your business on Pinterest is totally different from any other social media platform, and any Pinterest marketing agency specialist will happily tell you the reason why.

Fundamentally, Pinterest is a search engine, not a social media platform, and needs to be treated as such for your marketing campaigns. This means learning and understanding their algorithm, their paid ads, and how best to drive traffic.

Your Pinterest Marketing Agency is a specialist in just that. That’s not to say we can’t (or don’t) work across multiple platforms too, but having a focus on Pinterest is essential to really maximize your impact on their platform.

2. They know the algorithm

As I’ve just said, understanding the Pinterest algorithm is the key to being able to really utilize the power of Pinterest for marketing your brand.

This takes a great deal of time and dedication to learn and the truth is, most marketing agencies don’t have the time, or inclination, to focus that much attention on one platform.

A Pinterest Marketing Agency, on the other hand, does!

I’ve spent a long time working on Pinterest and I can tell you, there is no better way of understanding how to get the most out of it than spending every day trying and testing different strategies.

And I do mean every day.

3. They can actually save you money on your marketing campaign

A Pinterest marketing agency can save you money on your marketing so that it can go further and do more.

Let me explain…

Most advertising agencies have experience across multiple different channels including Facebook and Google Ads. They understand PPC but don't understand the nuances of Pinterest to its full potential. Generally, agencies will be paying higher rates for your Pinterest Ads because they compare costs with other channels. A niche Pinterest agency will know exactly the expected results for your niche and will know when to quit a campaign before overspending.

4. They have a keen eye for pins that work

Designing a pin that draws traffic and gets clicks really isn’t the same as designing an ad that gets clicks on social media.

There is a fine art to understanding how to get the most out of each pin you post, as well as how often you should post.

Design, lettering, graphics, keywords, links, titles, are just some of the things that a Pinterest marketing agency knows how to nail every time.

Your general marketing agency, however, will almost certainly use a modified version of the general campaign, rather than a specifically tailored pin designed to hit all the triggers for a high ranking in people’s searches.

5. Guaranteed Results

My final point is a more personal one for my agency, but one that I think is really important. If you have already tried running paid ad campaigns then we are confident that we can improve your results. If for any reason we can't, we offer a full money-back guarantee!

If you found this information helpful then check out my other Blog Posts!