Pinterest is an incredibly powerful tool for growing your business, but there are many that are falling short of truly taking advantage of its potential. This is usually down to a lack of keywords, or at the very least, a lack of understanding on how to use them correctly on Pinterest. Don’t worry, I’m here to help. Let me shed a little light for you on
what keywords are, how to find the best ones to use on Pinterest, and how to use them correctly.
What are keywords on Pinterest?
At its core, Pinterest is a search engine for finding inspiration, products, and event ideas. And like all search engines, it is driven by keywords.
Pinterest themselves put it very succinctly; “Keyword targeting lets you reach people as they search for a specific idea on Pinterest.” Your keywords are what help Pinterest categorize your pins, and help people find you through their searching.
If you have any experience with search engine optimization (SEO) for a blog or a website then you know exactly what I am talking about, and the same thought and care should be given to your keywords on Pinterest.
Pinterest determines its keywords in a slightly different way to other search engines, however. As well as being derived from the most commonly used search terms, Pinterest also uses its ‘Trends’ feature to determine its keyword tagging.
How to find the best keywords for Pinterest?
This is a question I get asked most when discussing keywords. The good news is it really doesn’t have to be that arduous to quickly brainstorm and find the most relevant keywords for your niche. There are a few ways to can go about it.
Here’s how to find them:
Pinterest’s own keyword search is a surprisingly powerful tool that generates both direct and indirect keywords around your given niche. The best part is that they come from Pinterest themselves, using their own data based on what people actually search. So you know you are getting reliable information and keywords for the platform you are using. They also let you know the keyword volume, so you can prioritize which keywords to hit based on popularity. This tool can be found in the Ad section of your Pinterest business account and Pinterest itself gives a very clear guide on how to use it here.
You can also use the search bar at the top of the Pinterest page to help find keywords. As you begin to type a search into the bar you’ll find that Pinterest shows you a list of suggested and related searches. These are all keywords that are actively being searched for your niche and ones that you can use too.
Or you could hire someone like me who specializes in designing and running Pinterest campaigns with carefully selected and targeted keywords to drive traffic. You can find out more about what I do here. Remember, keywords are always changing on Pinterest and it should become routine for you to research and reassess the keywords you are using, even on your older pins.
Where and how to use keywords on Pinterest?
Understanding where to use your keywords is important, and I like to focus my attention on three key places to start off with:
1. Your pin title
2. Your pin description
3. The board name
These are what Pinterest uses primarily to categorize your pins and boards and whether to include them in people's searches.
When adding keywords you want to remember that the terms are being searched for, and read by, humans. This means you want them to flow seamlessly within the text and not feel like they have been shoehorned in.
Keyword stuffing is also a big no-no. Keyword stuffing is when you try to include your keyword in the title or description as much as possible. Pinterest’s algorithm can detect these and does not look kindly on them, and anyone reading will also be turned off.
There are some more advanced SEO and keyword uses I like to take advantage of when I’m working with my clients on their Pinterest campaigns which I’m always happy to discuss if you ever want to get in contact. They really do have a big impact on your pins traffic.
Bonus Tip: Your timing is everything on Pinterest
I’ve found that Pinterest users are generally searching for their needs an average of 45 to 60 days before the actual event. This means that most Pinterest users have nearly a two-month lead time on what they are looking for, particularly when it comes to seasonal items or events.
You need to make sure you are that far ahead with your campaigns too to make sure you don’t miss these opportunities.
There’s no use in releasing your spring collection details at the start of spring when your customers have already pre-planned and made their purchases two months earlier.
Pinterest really does present an amazing opportunity for you and your business and if you take nothing else away from this article, please remember that using keywords on Pinterest is key to driving traffic and maximizing your impact.