How to calculate the REAL CPC on Pinterest

The standard reporting analytics on Pinterest conversion and consideration campaigns will show you the CPC but did you know that this is recording only the cost per click on the Pin itself and does NOT record the cost of an outbound click (a click through to your website)? If you are trying to increase traffic to your website and get the most clicks for your budget then this figure is the only relevant metric.

So how do you actually calculate the REAL CPC on Pinterest?

Pinterest doesn't actually make this easy, unfortunately. They do include a column that shows the "outbound clicks" as a number, but the standard reporting does not include the actual "cost per outbound click".

In this short video, we explain exactly how to insert your own formula into the reporting in order to see the accurate cost per outbound click or "CPOC".

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