And is it realistic to achieve the same results?
How have they achieved great results on Pinterest?
Check out this list from Trackanalytics which show the most successful Pinterest accounts in order of followers, starting with Oh Joy with a whopping 15 MILLION followers! Have you been wondering how these brands on Pinterest manage to get thousands or sometimes millions of followers, huge engagement and tones of free traffic to their websites? We listed the top 8 influencing factors!
1. They started YEARS ago. You’ll notice that all of the most successful accounts on Pinterest started 5+ years ago. Back in the day it was a lot easier to gain followers and build organically, nowadays it’s a lot harder to start from scratch and build momentum. However, does this mean you shouldn’t bother trying? Absolutely not. You may find it difficult to build thousands of followers but you can still have successful pins that drive free traffic to your website long term.
2. They have famous brands. It works because Pinterest users recognize the brands and are more inclined to click through / save the pins and also because the Pinterest algorithm favors websites with authority. Big brands do certainly have the advantage, but small fishes can still thrive on Pinterest if they have great content. They can also develop brand recognition via Pinterest too! If a user has shown interest in your pins in the past, then the Pinterest algorithm will automatically show them more of your pins and they will start to recognize your brand! Also, if you do paid ads then you can retarget customers who have interacted with your pins before!
3. They are bloggers. Most of the biggest Pinterest accounts are not actually traditional household names but individual bloggers! The reason they are so successful is that they have appealing Pinterest friendly content. Some of the best blog categories for Pinterest are food, home decor, homemaking, parenting, health, lifestyle, travel, gardening – but there are many more! Even the most successful accounts that aren’t actually blogs, still blog (if that makes sense). They write interesting blog content from their site and create captivating pins to link it through to their website.
4. They pay for ads. Pinterest is not just a free platform, they also have a very sophisticated paid ads platform which allows businesses to target their ideal audience and show them relevant pins. There is absolutely no preferential treatment for bigger brands when it comes to paid ads – everyone has the same opportunity. The results on paid ads performance depends on how talented and experienced you are at Pinterest ads campaign management, how competitive and popular the topic is. It also goes without saying that the pins have to be really nicely designed and engaging to be successful – if you don’t have great pins then you will just waste the budget.
5. They experiment. Pinterest takes a lot of persistence, a lot of time and a lot of trial and error to be successful. If you have an idea for a pin – just try it! The truth is that most pins fail miserably, but the trick is to keep pushing through and trying new ideas. Sometimes Pinterest really can surprise you – a pin that you think will be really popular does absolutely nothing, and then a random underdog pin will strive through and overtake all other pins! You can guess, predict and assume all you like but the real trick is to try EVERYTHING. Sometimes there is no rhyme or reason to why a pin is successful, it just suddenly takes off and goes viral – but don’t question it – just keep trying new things and keep creating original content.
6. They have a Pinterest Shop. You’ll notice that when you view a Pinterest profile page, they will show the shop page (if they have one). For product-based businesses, Pinterest automatically pulls all of the images from every product through to the shop. And if users are shopping for products then Pinterest will steer them to shoppable pins. If you have a website with many products, then you should definitely have a Pinterest Shop!
7. They use Pinterest to its full potential. You can post still image pins (without text), pins with text, video pins, and Idea pins. Pinterest favors pins that are their recommended tall pins, size 2:3, similar to a mobile phone screen. However, pins that are even taller can do well. You can also post shorter pins such as square or wide pins but Pinterest doesn’t favor these. You can use Tailwind to schedule your pins, which is the main authorized Pinterest scheduler tool. With Tailwind you can also post to communities – where groups of people pin each other's pins. You can also join or create your own group boards directly on Pinterest, however, this method is becoming less successful lately because this usually means that you are posting the same pin to multiple boards. Pinterest now favors new content and repins are put to the back of the queue.
8. They don’t give up. One of the main things about Pinterest is that it’s a slow burner. You won’t see immediate results as you do on Facebook, Instagram, Twitter, or TikTok. When you are first starting out, and even for the first year it can be disheartening when you don’t get many followers, click-throughs, saves or even views of your pins! Generally, most people who try to market their business via Pinterest give up after a while. But those who are most successful just keep failing and trying, with the hope that there is light at the end of the tunnel. And for the few who persist, there definitely is! If you are successful on Pinterest then you will have free traffic for life and your success will keep growing exponentially. The difference between Pinterest and other social media platforms is the lifespan of content. It’s possible to have pins that are still not only providing free traffic months or years later but are actually still going viral!